NoVA Communicators Newsletter – January 2014

This newsletter for communicators in the Northern Virginia region provides some of the latest news and trends in public and media relations, social media, government technology, emergency communications and more.

In This Issue

Twitter Expands Emergency Alerts with Push Notifications Sent to Mobile App

When a crisis arises, from typhoons to terrorist attacks, people use social media to stay connected, and Twitter is one of the most important methods of finding out what’s going on and what to do. The company recognizes how vital it is to provide a flow of information during crisis, which is why Twitter introduced an “Alerts” service back in September, and has been steadily expanding it ever since. And now, according to a blog post, Twitter further bulked up its mobile emergency alert system.
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7 Ways to Increase Public Health Preparedness

Since 9/11 state, local, territorial and tribal governments have received more than $36 billion in funds for equipment, training, preparedness and response for natural and man-made disasters. The funding helped improve the culture of preparedness nationwide but could change, especially in public health, as money becomes scarce.
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Want Better Answers from Your City? Honolulu Can Help

Whether you’re wondering how to renew a driver’s license, trying to sidestep automated city answering machines, or just curious what to do in the event of a wild rooster invasion, the city of Honolulu may have the answer for you.
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Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond

As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology.
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What Does a Day in Social Media Look Like? [Infographic]

Of the world’s roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms? The following infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google+, and Tumblr, measured against each platform’s total user base.
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Writing and Readability Scores: It Matters

Creating high-quality content is more important than it’s ever been, thanks in part to the recent infamous algorithm updates by Google. Now, when creating a blog post, article, or any other written content, you must make sure that it’s not only highly relevant to your audience but also specifically tailored for them—its language, in particular.
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Newspaper to Put All Reporters Through Social Media Boot Camp

One of the country’s oldest remaining big city newspapers, the San Francisco Chronicle, is set to announce a radical plan to arrest circulation decline and remain relevant in the digital age. Audrey Cooper, the first female managing editor in the paper’s 148-year history, will require all staff to enter what is being described as a startup-style incubator. In a plush off-site office procured from the paper’s Food and Wine section, journalists will undergo two months of rigorous training — in effect, a digital and social media boot camp.
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HuffPost Policy Banishes Trolls — and Drives Away Some Frequent Commenters

When The Huffington Post announced that all commenters — not just new registrants — would be required starting Dec. 10 to link their profiles to Facebook accounts verified with a phone number and have their real names displayed when commenting, the reaction was fierce. Commenters, many of whom had left thousands of comments and amassed thousands of “fans” over five or more years on the site, felt betrayed.
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